Retail Franchise Case Study – Kenny's Cardiology
Kenny's Cardiology is a national retail franchise specialising in broad range of
cards, gifts and wrapping paper for all occasions. With over 30 stores located in
Queensland, New South Wales and Victoria, Kenny's Cardiology is a premier gift retailer
with a nostalgically themed layout, offering a unique and diverse range of products,
high levels of customer service and loyalty programs at each store.
Each Kenny's Cardiology retail store was running Point of Sale, Product Catalogue
Management and the loyalty program, Kenny's Club Card, as predominantly a manual,
time-consuming process. At each site, customer databases were managed separately,
which provided limited capabilities for identifying customer profiles, tracking
loyalty programs and targeting marketing campaigns.
Kenny's engaged Qdos Technology to provide a comprehensive retail cloud solution,
consisting of the following components:
Customer Relationship Management (CRM)
Kenny's Cardiology stores operate the Qdos CRM, managing all retail customer interactions
from a single platform, including customer purchasing history, profile and loyalty.
Staff can quickly and easily use this intelligence to deploy targeted e-marketing
campaigns with specialized offers and track the purchasing habits of loyalty card
Product Catalogue Management
Using the scalable product catalogue, with stock visibility across the franchise
or at individual store, Kenny's Cardiology's complex inventory management process
is made effortless. There is complete flexibility across product lines, cost and
price, location and stock control; retail staff can view product descriptions, availability
and dates for stock replenishment in real-time.
Point of Sale
The QPOS point of sale touch screen platform was installed across Kenny's Cardiology
retail outlets, integrated in real-time with Qdos CRM and Order Management. QPOS
provides integrated EFT, cash draw management, employee audit trail, offline or
online modes, flowing through to inventory and sales reporting. Retail staff can
use the card swipe for Kenny's Club Cards, meaning purchases by loyalty card holders
are tracked automatically through the CRM.