How easily can you define your target groups?
Qdos creates Target Groups with ease…
Target Groups (or 'Customer Segments') are groups who share similar preferences for your products or services, based on their personal interests, purchasing & demographic profile. Target groups allow tailoring of marketing campaigns, rather than a single ‘shotgun’ approach, or countless, inefficient, separate campaigns. By catering to individual customer preferences in an efficient, automated process, your business will be able to realise measurable increases in retention, cross-sales, up-sales & referrals.
Qdos Target Group Management
Powerful information that will take just seconds to create. Target groups are 'dynamic' rather than static: when groups are associated to a campaign or event, the system will find all candidates ‘belonging’ to the group based on its criteria.
Target Group Creation
Qdos Target Group Management can be used to create Target Groups, with just one click, including those related to Campaigns, Events & Purchase History. Simply select segment criteria (eg 'all registrants that attended the event') to generate your target group & then view all members.
Key Features:
- View target group criteria in a list & make your selection
- Create dynamic Campaign/Event/Product-related target groups with one click:
- Campaign-related target groups: Read Campaign/Follow Up/Not Completed status, etc
- Event-related target groups: Confirmed/Attended/No Show/Walk In, etc
- Purchase History-related target groups: Purchased Product in Past Month/Ever, etc
Target Group Manipulation
With Qdos Target Group Management all Campaign, Event & Purchasing History groups are stored centrally, providing for highly-powerful target group Creation & Manipulation capability. Using a ‘cascade’ (or Venn diagram) approach, you can create a new target group by beginning with All Contacts, then 'manipulate' a selection by excluding groups or individuals as required; or conversely, build a composite Target Group by including a number of existing product, campaign or event-related groups.
Key Features:
- Create a target group by manipulating existing campaign, event & purchasing history groups
- View Preview & Edit the total number of customers or prospects in your group
Target Group Execution
After creating your 'dynamic' target groups, these can be used to run a campaign with a tailored communication message written for one or more target groups. Or you can create events & associate target groups to your event. The possibilities are endless!
Key Features:
- Select one or multiple groups to receive your campaign & load with one click
- Customer groups are 'dynamic': once groups are selected & associated to a campaign or event the system will search for all members who meet the group criteria
- View prospects & customers, with the ability to delete specific members of the group if required