Qdos Marketing makes it easy to deliver the right message, to the right customer, at the right time
Qdos CRM Marketing provides the capability to create & execute Targeted Campaigns across multiple channels including e-mail, SMS, fax & direct mail. Create personalised communications using sophisticated HTML content. Once the campaign has been executed, track customer responses through ‘e-mail reads’, eStore views, or executive reports measuring its success.
Campaign Management
Qdos Campaign Management provides the tools to create, test, track & report on targeted campaigns. Using target groups you can target prospects & customers based on purchase history, previous campaigns or event registration. Campaigns can be executed using e-mail, SMS, fax, & direct mail, ensuring no opportunity is missed. Straightforward reports provide insight into campaign effectiveness.
Key Features:
- Associate & access relevant documents, such as Marketing & Campaign Plans
- Test & proof campaigns by executing to internal staff
- Select & load your segments into your Campaign with one click
- View your target group & associated campaign status & outcome
- Easily export campaign lists into multiple data formats
E-mail Campaigns
Qdos Campaign Management was written with a particular emphasis on e-mail campaigns. You can personalise high-impact, mass e-mails to your prospects & customers. Integrated Response Tracking allows viewing of audience response, including when the message is opened.
Key Features:
- Ability to schedule e-mail campaign execution for a future date & time
- Notification when all e-mails have been sent & view actual e-mail sent to customers
- Captures customer e-mail reads
- Track the status of e-mails & re-send e-mails that failed to reach customers
Communication Templates
With Qdos Template Management you can create standardised customer communications for your targeted campaigns. Include HTML content & also personalise your communication messages. Communication Templates can be used in campaigns executed via e-mail, fax or SMS.
Key Features:
- Design HTML content communication templates in a matter of minutes, with logos, graphics, etc
- Personalise your communication messages for added impact
- Preview the communication template within a campaign prior to campaign execution