Every sale in Qdos can add to what you know about a customer. Customer records, purchase history, loyalty and email engagement sit on the same platform that runs your stores, online sales and trade.
Your customer data reflects what is really happening in the business, not a separate list that someone has to keep up to date.

Customers are recognised wherever they buy: in store, online with Shopify, and as trade accounts. Staff can look up a customer’s details and history at the counter, and head office sees the same customer across the network.
Because sales are recorded against customers, Qdos builds a history of what each customer buys, where and how often. Use customer reporting to see your most valuable customers, what they buy and how their buying changes over time.
Group customers using the information Qdos already holds about them and what they buy. When the Qdos EDM module is enabled, use those segments for email communications, so campaigns reach the customers they are meant for.
See loyalty membership, member activity and sales by customer group alongside the rest of your reporting, with deeper analysis available through Qdos analytics partner ZAP BI.
If your team already uses dedicated marketing software, Qdos customer and loyalty data can be made available to it, so your campaigns draw on real purchase behaviour.
Qdos CRM is built around your customers’ purchasing and loyalty activity across stores, online and trade. Teams that run a separate sales pipeline can use Qdos customer data alongside it.
Yes. Loyalty points, vouchers and promotions work across stores and online, and online purchases can be returned at any store.
Yes. Customers can register for your loyalty programme online.
Yes. Customer records can be segmented, and when the Qdos EDM module is enabled, those segments can be used for email communications.
Yes. Qdos supports loyalty for staff and volunteers in charity retail networks.
Tell us how your customers buy from you today — in store, online and to trade — and we’ll show you what Qdos could do with that data.