East End Cellars

One of Australia’s leading Premium Wine Retailers, Wholesalers and Importers.

East End Cellars was opened in January 1998 by Michael Andrewartha, an incurable wine fanatic with over twenty years experience in fine wine retail. Michael has worked closely with many of South Australia’s finest small wine producers throughout his career. He has experienced first hand the many changes that have taken place in the wine industry over these years. He was supporting and promoting the traditional red wines from South Australia’s Barossa and McLaren Vale back in the 1980’s when “cool climate” was all the rage and the international market for Australian wines did not exist. Michael’s unique experience and relationships built over the years have enabled him to create a wine shop with a product range second to none and with a vibe like no other.

Here at East End Cellars we take our wines seriously. Very seriously. Our excellent reputation has been built over the years through knowing what wines to stock and finding the wines our customers are looking for. Our passion is for the wines of small wine producers. Those whose aim is to produce great wines of individual character and whose focus is solely on quality over quantity.

The decision to stock a wine is based purely on the wines quality and the value it will represent to our customers. When one of our staff recommends a wine it is entirely because that wine possesses the quality we seek, not because we are locked into an inflexible quantity deal with a large producer. Our independence is our greatest asset.